Ensure that all potential internal and external issues that are relevant to the purpose and the strategic direction of OSB International Trading W.L.L. and that affect its ability to achieve the intended results of its Quality Management System are determined and addressed with appropriate risk control methods based on the concept of risk-based thinking. Ensure effective communication throughout the organization to inculcate the importance of meeting the customer’s needs and legal requirements. Ensure that the resources needed are determined and provided for the effective implementation of the Quality Management System. Ensure quality objectives are established at relevant functions and the performance of the Quality Management System is improved continually.